Home » Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Marketing Strategy by Laurence Vincent
Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Marketing Strategy Laurence Vincent

Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Marketing Strategy

Laurence Vincent

Published
ISBN : 9780793155606
Hardcover
336 pages
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 About the Book 

Make the ultimate connection to the consumer with a gripping story about your brand.Inspiring fanatic loyalty and consumer involvement, heroic brands tell a story that consumers are eager to adopt as their own. Working step by step, marketingMoreMake the ultimate connection to the consumer with a gripping story about your brand.Inspiring fanatic loyalty and consumer involvement, heroic brands tell a story that consumers are eager to adopt as their own. Working step by step, marketing strategists learn to unleash their narrative powers in order to craft a powerful brand story that mirrors the core beliefs of the consumer group.Laurence Vincents book examines the powerful mythology surrounding such revered brands as Kodak, Starbucks, Harley Davidson, Coca-Cola, and many more. He shows marketers how to think like storytellers in order to draw consumers into a lifelong relationship. Step by step, readers will learn how to craft a narrative that is based on the most fundamental, or sacred, beliefs of their consumer group. From creating a brand bible(containing unassailable truths about the brand), to inventing characters, plot, conflict, and resolution, Legendary Brands is a practical guide to storytelling as strategy.